2019 is coming to an end and that means warm fires and holiday dinner for family and friends. But if you are a business owner and entrepreneur, are you putting up your flyers and sales signs as you put up your Christmas tree lights?

Here are the 3 easy steps you need to follow to make sure it ‘tis the season’ for your holiday sales.


Reach Your Target Audience


Every business has a target audience, whether it’s tech-savvy twenty-year-olds or older professional men and women, and if you want your business to succeed this holiday season, you have to know who your ideal buyer is and why they shop with you.

Have your staff keep track of all the people who come into your shop and what products they’re interested in or, better yet, ask your clients to fill out a survey for a chance to win a prize!

All of this will teach you more about your target audience and the best methods and platforms to get them into your store.


Design a Compelling Offer


Marketing a business during the holidays is a much bigger challenge than it used to be, as you have to compete with high-demand sales days like Black Friday and Boxing Day. However, the rewards are definitely worth this extra work, as holiday sales can make up to 30% of a retailer’s revenue in a year.

Whether it’s a buy-one-get-one-free offer, a certain percentage off your purchase, or an entry into a draw for a prize package, make your deal something that would attract you off the street and your clients will surely follow.


Create Urgency


One of the best things about the holiday season, aside from spending time with family and friends, is the number of days that are perfect for a blow-out sale. Christmas Eve, Christmas Day, Boxing Day, New Year’s Eve, and New Year’s Day are the prime times when people are looking for deals.

By choosing one of these holidays and crafting an ad for search engines, people will get a sense of urgency, driving them through your doors and into your checkout lines.

The holidays are a wonderful time to relax after a busy year with family and friends, but to the savvy entrepreneur, it can also be the perfect opportunity to grow your business. If you want to learn about how you can get your customers dashing all the way to your storefront, give the team at Marketing413 a call today at 413-338-5598 or visit us online and see what our team of experts can do for you.